If your company has ever wondered why Salesforce is so complex, you're not alone. Salesforce streamlines business of every type, so it has extraneous features that not every user needs. This leads to companies trying to figure out which features they actually need. Without the right Salesforce features, users aren't going to use the system; they are going to continue to use disconnected tools. Fast forward down the road and companies begin to question if Salesforce is actually improving their business. It's a waterfall effect that begins with knowing which features fit your business. Learn how to use Salesforce's complexity to your advantage, improving user adoption and maximizing your current investment.

Salesforce offers many ways to learn and implement their system: Trailheads, accelerators, premier support, etc. They are great ways to start, but successfully implementing Salesforce requires someone who has mastered the system. This takes years of work, including implementing Salesforce many times. Those who buy Salesforce have their day jobs and can't devote time to learning it inside and out. So who should you turn towards for a successful implementation? A Salesforce admin? A certified partner? Our guide talks about the pros and cons of both.